The Norwegian Animal Protection Alliance
The Norwegian Animal Protection Alliance was established in June 2001. The organisation is listed in the public register for Norwegian NGOs, and is a member of the Norwegian Fundraising Association and the Ethical Trading Initiative Norway. We are approved by the Norwegian Gaming and Foundation Authority, and are partially funded by the Ministry of Agriculture and Food.
The Norwegian Animal Protection Alliance is audited by a certified auditor, and report yearly to the Foundation Authority and the Ministry of Agriculture and Food.
Summaries of important events and victories:
2019: Animal welfare becomes mandatory for Norwegian companies
2019: New report reveals unnaturally high mortality in aquaculture hatcheries
2019: Norway bans fur farming
2016: Fish farming in Norway
We believe that no animal should have to suffer for financial gains, ignorance or tradition. The Norwegian Animal Protection Alliance helps those animals who need it the most, in intensive farming, the fur industry and in animal experimentation.
We prioritise those areas which impact many animals, and involve a high degree of suffering. This involves working for a ban on fur farming, as well as working to advance welfare for other farmed animals.
The Norwegian Animal Protection Alliance has a broad ethical fundament.
Basic principles 
Norwegian Animal Protection Alliance's work is based on the assumption that:
- An animal's intrinsic value is independent of the animal's species, individual qualities and human emotional relationship to the animal.
- Animals are individuals capable of positive and negative sensations, both physically and mentally. To deprive animals the opportunity of positive experiences can therefore be as reprehensible as subjecting animals to negative experiences.
- Human interests rooted in entertainment, economy, science, religion or tradition do not give humans the unconditional right to expose animals to negative experiences or deprive them of positive experiences.
- A precautionary approach should be applied in regard to the human treatment of animals: If there is doubt as to whether an animal is exposed to negative experiences or deprived of positive experiences, the animal should be given the benefit of the doubt.
Norwegian Animal Protection Alliance aims to achieve the following five freedoms for all animals:
- Freedom from hunger and thirst
- Freedom from physical distress
- Freedom from pain, injury and disease
- Freedom from anxiety and fear
- Freedom to carry out natural behaviour
Process and methods
Our focus areas are carefully chosen in order to ensure our resources are used to accomplish as much as possible, for as many animals as possible. There must also be a realistic possibility for change. Our scientific department forms concrete goals for long-term work, followed up over many years.
Most of our work is focused on political and corporate advocacy. In addition, we also work for public information by providing information for consumers.
The Norwegian Animal Protection Alliance emphasizes a solid scientific approach, and long-term commitment. We are goal oriented, and always choose cooperation before confrontation whenever possible.
The Norwegian Animal Protection Alliance collaborates internationally and is a member of Eurogroup for Animals.
The Norwegian Animal Protection Alliance abides to democratic working methods and pushes for reform through communication based on hard facts and scientific documentation.
What we don't do
The Norwegian Animal Protection Alliance is not an activist organisation. We do not arrange public demonstrations, and we have no positions for volunteers. We do not rehome or rehabilitate animals. Other Norwegian organisations exist which already do a good job of this, and we aim for Norwegian animal welfare organisations to complement each other, in order to make as big a change as possible for those who need it the most.
The Norwegian Animal Protection Alliance does not support any working methods that violate the law.
Making a difference
The Norwegian Animal Protection Alliance owe all of our victories to our members and donors. Without the support of our members and donors, the work for the animals would grind to a halt. Together with our supporters, we have changed Norwegian animal welfare legislation, removed public spending on the fur industry and stopped some of Norway's most painful animal experiments.
Resources and staff
The Norwegian Animal Protection Alliance is run by a staff of dedicated professionals, and has a network of resourceful contacts.
Norwegian Animal Protection Alliance
Adr.: Brenneriveien 7, 0182 Oslo, Norway.
Tlf.: (+47) 22 20 16 50
Fax.:(+47) 22 20 60 39
Organisation nr.: 983 482 392
Account (IBAN): NO61 0537 3487 378
Bank (BIC): DNBANOKKXXX
 By the term "animal" we here mean all organisms with a well established nervous system.
 The five freedoms were originally developed by the Brambell committee in England, which examined animal welfare on behalf of the English government. Today the five freedoms are internationally accepted starting points for good animal welfare.